Courses

PROFESSIONAL BUSINESS WRITING

The quality of a manager’s work depends not only on his or her vision or powers of organization, or supervisory skill, but also on the ability to convey clear messag- es and instructions in writing so as to facilitate appropriate action. Well-structured written messages have a greater impact as they are easier to understand and more likely to be remembered. There is no doubt that effective messages will contribute greatly to the success of any organization.

This course is designed to equip participants with the practical knowledge, skills and techniques for writing effective messages.

Learning Outcomes

  • Apply critical
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CHANGE MANAGEMENT

Change is inevitable. It pervades organizations as they grow and develop. While change can be orchestrated from within (micro forces) or externally (macro-forc- es), it can be planned, and/or unplanned. How much change an organization can endure, want, whether positive or negative is insignificant, far more important is how people creatively deal with and cope with change in order to yield desired outcomes.

Change often involves changing how people carry out their jobs and evidently affect behaviour. Ability to manage the human side of change positively correlates to achievement of change objectives. This course is about equipping participant with skills on how to win the hearts...

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THE ART OF PUBLIC SPEAKING

Managers are often called upon to formally speak to an audience as part of their duties. They may be required to brief management or visitors on an on-going project, or defend a project that they are proposing for the organization; talk to a group of newly-recruited personnel on what is expected of them, or give a dinner speech, etc. All these situations call for certain specific skills and techniques on the part of the speaker in order to achieve his or her speaking objectives. This course is designed to equip participants with the appropriate skills and tech- niques for delivering successful oral presentations.

Learning Outcomes

  • Distinguish
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PUBLIC RELATIONS

In today’s competitive business environment, good public relations are essential for any organization to secure a good public image and satisfied customers. The way employees approach members of the public, customers, suppliers, and even fellow staff members can have an enormous impact on the organisation’s success and reputation. This course emphasizes the important role that every employee of the organisation must play towards satisfying the public’s needs and expectations. It is designed to give participants an opportunity to appreciate the value of good public relations and to ensure that employees’ personal style helps them to gain confidence in building a good image for themselves...

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CORPORATE STRATEGY

Today’s managers have to think strategically about the organisation’s position and the impact of changing conditions. They have to monitor the organisation’s exter- nal environment and internal capabilities closely enough to know when to institute strategic changes. They have to know the business well enough to determine what kind of strategic changes to initiate. This course helps participants develop a critical understanding and appreciation of strategic planning as a fundamental tool to guide and direct the vision, mission, objectives and values of the organisation.

Learning Outcomes

  • Understand an overview of strategic management process
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